The competitive structure, end user market, and demand for bitumen have been analyzed. The study also provides an analysis of the particular additives and admixtures. The South African market for bitumen is in a high growth stage, while the admixture market is in a mature stage. The bitumen market is declining due to a shortage of bitumen. The level of competition within the asphalt market is high, as suppliers differentiate themselves based upon their location near the end-user site. All bitumen used is manufactured locally in South Africa, whereas crude oil is imported from the Middle East and North Africa.